Achieve Better Results with a Topical Map for Local SEO

As a key strategy for businesses seeking web get more info visibility, local SEO can be significantly improved through the intelligent use of a topical map.

But what does it mean to talk about a 'topical map' in Local SEO? It's essentially a network of interrelated topics that organizes your website content in a user-friendly, searchable manner preferred by search engine algorithms.

The success of a topical map is determined by how well it targets the search queries of your audience. By understanding these search phrases, topical clusters can be created around keywords which increase organic traffic.

What should you do first? Begin with comprehensive keyword research. Identify high-volume, low-competition keywords related to your business or services using resources like Google Keyword Planner or SEMRush.

Once your keyword research is complete, design topic clusters around your primary keyword for each webpage. Each secondary keyword will become its own separate sub-topic, all combined and interlinked to direct back to the pillar content.

Incorporating a topical map into your local SEO strategy can lead to immense benefits. It boosts visibility by ensuring your website structures content in a way that's easily understood and identified as relevant by search engine algorithms, increasing traffic volume.

To conclude, using a topical map is not only beneficial for enhancing your local SEO, it also contributes to a more navigable website.